5 WAYS TO IMPROVE YOUR E-COMMERCE SITE
The success of an e-commerce site depends entirely on the interaction that is created with consumers. Obviously, the last thing you want is for a customer to find a reason to hesitate before going ahead with their purchase. If your e-commerce site makes “we’ll see later” possible, chances are it’s time to rethink your strategy and work on improving your conversion rate.
Customers take action when a sense of urgency is present, but how do you create it without sounding pushy? Luckily, we’re here to show you how to bring that sense of urgency to a potential client without being overbearing.
Here are some tips to improve your e-commerce site
1- Use Instagram to increase your visibility
The idea of using social media to attract people to your business shouldn’t surprise you. Marketing experts know a thing or two about the possibilities these platforms offer. However, when it comes to the e-commerce site, you should focus on one social network in particular: Instagram. As of this publication, there are over 800 million active Instagram followers and a large portion of those are brands.
There are features specifically designed for e-commerce sites on this platform that allow users to find their way to specific pages or products on your site. This is a sure-fire way to increase your site’s visibility while improving traffic and sales. It is important that your practices on Instagram are consistent and that you follow a specific marketing strategy.
Make sure to post content regularly, including real-time stories and news, while also dedicating time to comment and follow brands as well as experts in your field. Since Instagram is an image-based platform, you should start with high-quality images that clearly illustrate your products.
People want to see the product they are buying and what it looks like in real life. Because of this, having high-quality photos will help improve your conversion rate. Instagram is multi-faceted, so make sure you take the time to fully understand it and then dive in!
2- Facebook advertising
As we are already touching on the subject of social media, it is important to consider how best to use advertising on different platforms in order to direct traffic to your e-commerce site.
Facebook is useful in increasing the visibility and sales of a site. Facebook ads are affordable, with a lower cost per click than other alternatives. Using Facebook can help you get links. However, just like with Instagram, all social media interactions should be planned carefully.
If you are looking for the pros and cons of using Facebook advertising, you should read our article All about Facebook advertising. There are other types of social media ads that you can explore and this includes advertising on Instagram. Usually, if you have already linked these two platforms, the ads will work in tandem.
3- well-written content
As we move away from the topic of social media and focus on the elements of your website, we can start talking about the copy itself. Descriptions of your products count for a lot. Use interesting and comprehensive information to keep potential customers on your site. Do not provide unnecessary detail and do not use colorful or exaggerated language. With each product image, offer two different descriptions. First, make sure you have one that is short and concise and contains all the relevant information.
This version should aim to capture the attention of potential customers while providing important information including who the product is for, its purpose, and why the customer should buy it.
The second version should be longer and answer any questions consumers may have about your product. If customers are going through the second version and they still have doubts about your products, this is when you will run into problems.
If your e-commerce site contains products that are not yours, be sure to take the time to write a good description. The whole website should be true to the voice of the company and therefore it would be off-putting if some descriptions were highly technical while others were light and familiar. As with any type of content that appears on your website, consider all of the major aspects of your brand and make sure you always relate to them.
4- SEO on an e-commerce site
Search engine optimization is the key to creating good visibility on the web and ranking at the top of the results. For e-commerce sites, the way to approach this question is through backlinks. The backlinks you include will give your website a domain ranking score out of 100, a score that matches your domain authority.
Your e-commerce site should focus on a few main keywords that relate directly to your business and these should be used within your content so that search engines, as well as users, find your site. web. There are many more ways to use SEO, so check out our article
5- Competitive promotional offers and free delivery
Providing incentives for your customers to buy your products is one of the main ways to increase the sense of urgency when it comes to purchases. Free shipping is one of the best ways to ensure a customer goes ahead with a purchase. Many users see free shipping as a determining factor in their decision to go ahead or not with the purchase.
High delivery costs are a major deterrent and are becoming one of the reasons people prefer to shop in person rather than online. If you have no choice but to charge a delivery charge, be sure to mention the existence of those charges upfront. There’s no better way to discourage a customer from coming back than to add additional fees at checkout.
Also, having a section for sales, specials or promotional offers is always interesting. If you can’t offer free shipping exclusively, then consider offering it to customers who spend a certain amount. Include seasonal sales or offers as well as freebies. Contests are a great way to attract potential customers to your website, from social media. Offer exclusive incentives from your Facebook or Instagram pages, presenting a direct link to your product or service to those who follow you.