How to become a good freelance web copywriter?
A real machine for producing content, the web editor is increasingly popular in the field of digital marketing. He has the difficult task of providing writing that is both interesting to readers and relevant to search engines. But how do you become a web editor and be recognized in this profession?
What is a good web editor?
He has the writing in his soul. The web editor must be creative and original, have his own personality. It must bring real added value to its work if it is to hope to attract the attention of its targets. Like any other writer, he must be able to convey a message to readers, to entertain them, to inform them, while being careful to work on authenticity in substance and form.
He does this by finding the right words and expressions to express his ideas clearly and accurately. However, as great as this will to do well maybe, pedantic jargon should be avoided because it is often considered too boring and unsuitable for the Internet environment.
Moreover, it goes without saying that you cannot claim to be a good writer without having a perfect command of the language used. Vocabulary, grammar, spelling, syntax, … the author must be irreproachable to benefit from a minimum of credibility.
The role of the web editor
Today, it is sad to see that the Internet has become a kind of information marketplace where supply far exceeds demand. Just type a word on the search engines, and bam! Thousands of results appear. Faced with this “infobesity”, Internet users will naturally sort it out and start looking for references. This is the whole challenge of the web editor. By editing quality content, the latter optimizes the notoriety and visibility of a site which, little by little, will gain the consideration of Internet users.
In a way, web editors therefore greatly influence the results of a content marketing campaign. They not only help build an entity’s brand image but also generate traffic on its site.
The qualities of the web editor
Be comfortable on a variety of topics:
The web editor has to be extremely versatile, for the sole reason that he will have to write countless pieces of content during his career. For the same site, he could for example be entrusted with several texts on different topics. From automotive data sheets to beauty tips, financial investment advice to humorous columns, he must be able to switch between various subjects. However, that does not prevent him from having a predilection for certain themes.
Be able to adapt your style:
Also, a good copywriter is required to know all the writing rules. Narrative, informative, descriptive, argumentative, explanatory, … he should be comfortable with any type of text. In the context of content marketing, where it is necessary to continuously distribute a variety of content, such knowledge will be of great use.
Providing content that will be relevant to Internet users and search engines: This is one of the main challenges of a web editor. Unlike writing on paper, web writing must indeed adapt to several constraints imposed by the Internet tool. It is not enough to have a fine pen or to be a graduate of a literary school to claim to know how to write for the web. It is also necessary to master the rules that govern the SEO world. As interesting and captivating as a text can be if it is not visible to Internet users, it is of little use. In this context, the web editor will be responsible for optimizing his writing for search engines, in particular by using Html tags, hyperlinks, and well-defined keywords.
Be able to suggest topics:
The choice of subject is also important because he will not be able to talk about everything and anything. A preliminary study of the trends of target Internet users is necessary. What kinds of information are they interested in? What are they typing on the search engines? How many are there to learn about this subject? It is only in this way that the web editor will be able to offer relevant editorial content that is well referenced on search engines.
How does one become a freelance web editor?
There is not necessarily the typical training to become a web editor. However, having studied literature can be an advantage. However, we see that today’s web editors are mostly self-taught, initially having a passion for a particular topic. Before you get started and set your prices, however, here are some tips to apply to learn the trade quickly:
Read a lot of articles:
By reading blogs, magazines, and specialized journals regularly, will allow you to identify good practices in terms of writing or style to use.
Specialize: It’s not possible to be a good web copywriter in all areas and the competition is tough. However, specializing in one or more areas can quickly set you apart from other writers.
Keeping a blog: Owning a blog and keeping it updated regularly allows you to work on your own style but above all to have a portfolio visible to your future recruiters.
Write on other blogs: Guest posting is a common practice in blogging. This has the advantage of making yourself known on blogs that are more influential or more visible so that you can spot potential customers more quickly.
It is essential to remember that up to now, web writing has been inseparable from any digital communication strategy. Indeed, the creation of editorial content remains one of the bases on which search engines such as Google rely to assess the relevance of a page. If the editor does his job well, the site on which he publishes should gain in positioning on the web.
Note, however, that as part of a natural referencing strategy, it takes a lot of patience to appear in the first results of search engines, however relevant the content edited by the writer maybe.