How to become a good social marketer?

With more than 2.3 billion active users on social networks worldwide, including 1.9 billion from a mobile, there is no doubt that these platforms are a real springboard for marketers to develop the brand image of their business, prospect and boost sales.

But how do you best use these tools?
The answer in this infographic produced by Digital Marketing which presents 8 tips to improve your strategy on social networks and take full advantage of the benefits offered by these tools.

1 ) Choose social networks
Using social media takes time. In this context, it is important to choose your platforms to exploit them fully.
Between generalists and specialists, the list of social networks is long but you must make a choice according to your objectives.

2 ) Focus on influencers
On social networks, the power of influencers is undeniable, so you must integrate them into your social media strategy.

3 ) Take care of your videos
While 84% of Internet users say they have already purchased a product after watching a video, only 63% of companies have realized the impact of videos on the buying behavior of Internet users.
Get ahead of the game, invest time and money in videos.
Between a product presentation video, usage tips, a customer testimonial, an event, you have the choice.
Find sample videos here.

4 °) Advertise
This is a great way to get your content to appear first on the news feed of a targeted audience.

5 ) Increase your audience
By looking for profiles who may be interested in your content and who are evolving in your industry.

6 ) Vary your content
Between videos, infographics, white papers, the list of content is long.
Find sample content here so you don’t run out of ideas.

7 ) Write for your audience
Share only what might interest your audience and be useful to them to achieve their goals.
Engage in conversation with your community around your content and answer their questions.
Create content that answers your audience’s basic questions to build a lasting, deeper, and engaging conversation.

8 ) Be patient
To be visible on the web, you must invest in social networks on a regular basis.
Your efforts will pay off if you put all of these tips in place.
Set clear, measurable goals for yourself to monitor progress.