HOW TO CREATE EFFECTIVE INTERNET ADVERTISEMENTS?
There was a time when internet advertisements were inevitable. You couldn’t load a site without a loud ad popping over you from the homepage or a pop-up asking for 20 seconds of your attention before you could watch the 15-second chat video.
Ads are still everywhere, but people are constantly finding new ways to get around them. Startup ClarityRay, acquired by Yahoo in 2014, found that between 6% and 50% of site impressions are limited by ad blockers. Adobe and PageFair reported that in 2014, nearly 5% of Internet users used an adblocker program, and the numbers are only increasing.
Businesses that rely on boring advertising campaigns will lose more business than they realize because people ignore their content. To attract rather than repel your audience, think about the experience of your users. If you give users a positive and useful experience, they won’t block your ads.
How to advertise on the internet?
If you’re skeptical about applying this mindset to your next ad campaign, consider the success of sponsored posts on popular blogs and websites. They are designed to engage and sell to the audience, but people don’t see them as a nuisance. In fact, entertaining and useful content is the stuff of consumers’ dreams.
Sponsored articles are popular with site editors because content marketing ensures high quality and relevance to their readers. It’s a more natural experience than watching a video when you try to read an article or have to watch an ad for 10 seconds before you can access the content you want to see.
You do not know where to start? Use these principles to guide your next campaign and publish ads that will resonate with your audience.
1. Don’t scare your audience away.
Take note of how users react to different policies. Ad retargeting is extremely effective in increasing click-through rates, but up to 35% of internet users find this tactic annoying, if not intrusive. After they see the same unsolicited product ad 10 times, boredom turns to anger. And believe me, you won’t like your users when they’re angry …
2. Help customers do what they want to do.
People are looking for products and services that make their life easier, it just doesn’t get any more complicated. Keep this in mind when developing your product and designing your digital strategy. If you can reduce your online payment flow from 15 clicks to 4, your bounce rate will decrease.
Don’t distract customers with pop-up ads or insert irrelevant promotions into the checkout process. They are trying to give you their money, so let them do it! Providing a hassle-free experience is more effective in gaining their trust than throwing a bunch of last-minute announcements in their face.
3. Think multiplatform.
You probably spend most of your time thinking about how to reach the right audience, but this data means nothing if you don’t have the right time and place to reach it.
If the goal of your ad campaign is to acquire a new mobile app user, stop spending unnecessary money on desktop ads. Users find themselves in very different states of mind when browsing the web with their desktop PCs rather than their tablets or smartphones. Instead of guessing if your desktop ads influenced your mobile subscription rates, find your target users in their top browsing modes and personalize your post accordingly.
The future of advertising lies in the user experience. People don’t hate ads per se, they hate ads that are irrelevant, boring, or prevent them from achieving a particular goal. Design ad content so that it fits naturally on the page and improves the user experience. Do not ask users to stop reading the page they are visiting to go to your sales page. Use native content to engage them and advertise in an authentic and low-key way.