THE 7 BEST WAYS TO GET QUALITY BACKLINKS
As a very important part of your overall SEO strategy, backlinks allow you to increase the awareness of your site while improving your ranking in the eyes of Google.
This off-site referencing, itself discussed in a previous article, nevertheless implies the need to find quality backlinks in order to maximize the positive impact of this very popular strategy. But how is it possible to collect quality backlinks?
Getting quality backlinks: how do you get there?
1. Get inbound links through content
While this seems obvious, it’s impossible to override the need for quality content in order to engage other bloggers who might want to link to your site. This strategy of link baiting through your content is not only about how much effort you put into writing your articles but also about the tricks you implement to differentiate yourself from the competition.
Whether it is in terms of the tone adopted, the editorial style highlighted or the touch of humor you show, ask yourself the following question: if my site merges with all the others, why would I spot among all the others?
2. Write about a company or individual of interest
Depending on your field, you will have an idea of the individuals or companies who have expertise relevant to your field and with whom you, therefore, have affinities. From this point on, you could start writing an article about it, while being careful to let the main person know about your approach. If they like your article, chances are they’ll post that article on their own social networks, allowing you to get a link to your own site.
3. Make connections and be a guest blogger
First, identify sites with established fame. Build a relationship with the site’s author by leaving comments and sharing their articles through your social networks. Then, maintain a correspondence with him to let him know how you appreciate his work.
One thing led to another and when contact is really established, offer him the possibility of being a guest blogger on his site. This will give the person you are writing the chance to distribute a quality article while benefiting from the traffic it brings to your site. Establishing this relationship will likely result in you gaining one more contact for more backlinks over time.